Fenty Beauty
- HITBuyBuyBuyHITBuyHITBuyBuyBuyBuyBuyBuyBuyBuyBuyNEWBuyNEWBuyBuyBuyFenty Beauty By Rihanna Fenty Icon The Fill Semi-Matte Refillable Lipstick (refill)Lipstick0★★★★★$21.71 $0BuyBuyBuyBuyBuyBuyBuyBuyNotify when in stockHITNotify when in stockNotify when in stockHITNotify when in stockNotify when in stockNotify when in stockNotify when in stockNotify when in stockReviews on Fenty Beauty
- Fenty Beauty By Rihanna Pro Filt'R Soft Matte Powder FoundationFace PowderThe product is great, but it doesn't cover redness well. You can apply it with a sponge or a brush.TTatyana★★★★★
- Fenty Beauty By Rihanna Pro Filt'r Soft Matte Longwear FoundationFoundationThis is an amazing foundation. It completely evens out the skin tone, making the face look flawless even from a distance. Up close, you can even...AAlina★★★★★
- Fenty Beauty by Rihanna Killawatt Foil Freestyle HighlighterHighlighterThe shade Trophy Wife is simply amazing, it shines from miles away!VViktoriya★★★★★
- Fenty Beauty By Rihanna Pro Filt'R Instant Retouch Setting PowderFace PowderThe powder is fantastic, the jar is huge, and the Butter shade has a subtle yellow tint, just perfect. I have oily skin and this powder seems to...OOlga★★★★★
- Fenty Beauty Match Stix Matte SkinstickFace StickMy husband bought a set of 3 sticks as a gift. He was simply impressed by the packaging, while I had read some negative reviews from "experts" and...YYana★★★★★
- Fenty Beauty by Rihanna Stunna Lip Paint Longwear Fluid Lip ColorLipstickDivine lipstick!! I can't wait for the red shade!!!)))*IIrina★★★★★
- Fenty Beauty By Rihanna Gloss Bomb HeatLip Plumper GlossOnce again, I am convinced of the quality of this brand. I purchased the shade 01-Hot Cherry. The gloss itself is semi-transparent, smells...AAnastasiya★★★★★
- Fenty Beauty Flyliner Longwear Liquid EyelinerEyeliner-PenI really love this eyeliner. I didn't buy it here, but at Sephora in Europe. It's long-lasting. I tried it on my hand, and it didn't smudge from my...GGladiy★★★★★
- Fenty Beauty By Rihanna Diamond Bomb All-Over VeilFace & Body HighlighterThis is a beautiful toy, nothing more. If you're looking for a classic, familiar highlighter, then this is not it. This highlighter is a sprinkle...VViktoriya Sergeevna★★★★★
- Fenty Beauty Gloss Bomb Universal Lip LuminizerLip StrobeGreat scent, non-sticky, effectively moisturizes.AAnna★★★★★
- Makeup Sponge, 100Fenty Beauty Precision Makeup Sponge 100The best sponge I've ever used! It rinses off quickly, applies smoothly and efficiently. I'm writing this review after using it for 8 days.VViktoriya★★★★★
- Fenty Beauty by Rihanna Mattemoiselle Plush Matte LipstickLipstickAbsolutely thrilled! I ordered Ma'Damn and couldn't wait)))) Finally received it and was blown away by the depth of color, velvety matte finish,...MMariya★★★★★
- Fenty Beauty by Rihanna Killawatt Foil Freestyle Highlighter DuoHighlighterI tried the shades Sand Castle and Mint'd Mojito and I was absolutely thrilled! This lip gloss is so noticeable even from a distance, and the...AAlyona★★★★★
- Fenty Beauty Killawatt Freestyle HighlighterHighlighterThis is something magical!! Beauty, texture, radiance! Such a wonderful item! Thank you Make up for the amazing arrivals from Rihanna and Kylie...AAlina★★★★★
- Fenty Beauty By Rihanna Pro Filt'R Mini Instant Retouch Setting PowderFace PowderThe best of all, it lasts long and does not clog pores.iirina★★★★★
- Makeup SpongeFenty Beauty Lil Precision Makeup Sponge DuoPerfect blender! It doesn't absorb much foundation or concealer, it is very soft, and it cleans well. The shape is convenient for different areas...AAnna★★★★★
- Fenty Beauty by Rihanna Hella Thicc Volumizing MascaraMascaraPanda eyes are guaranteed. It smudges horribly and doesn't last throughout the day. There are countless more budget-friendly products that perform...MMaria★★★★★
Recently viewedFenty BeautyFenty Beauty is an American cosmetics company that has been operating since 2017 under the leadership of the famous singer Rihanna. The brand produces many premium products, including incredible lipsticks, groundbreaking foundations, impressive lip glosses, and makeup brushes. All cosmetic items are manufactured with each customer in mind and designed to provide the perfect result for women's needs.
What is unique about Fenty Beauty?
The idea to create a cosmetic brand arose in 2016. Rihanna wanted to make suitable cosmetics for each woman's skin tone. Therefore, the main task was to create enormous shade options that would satisfy all girls' needs. It applies to women of Latin American, African American, and Asian origin.
As a rule, the choice of cosmetics shades was limited, and customers had to select available options instead of suitable ones. In 2019, the singer and Fenty Beauty created a groundbreaking version of the foundation with 40 different shades. With such a large selection and concern for its customer, the company became one of the top-notch in the world.
Moreover, the brand has created an enormous line of bright shadows for non-standard solutions, fantastic eyeliners, and lipsticks designed in non-classical colors. This approach and care for each client with her unique skin type and shade became the basis of the philosophy of the Fenty Beauty corporation.
What are the features of the marketing approach?
In addition to creating unique tones of products, Rihanna goes to great lengths to promote her brand. All commercials are thoughtful and engaging. The singer demonstrates the use of foundations and lipsticks in her example.
The celebrity regularly creates makeup with "new products" produced by the Fenty Beauty company and uses these goods for all social events and magazine shoots. Moreover, the artist chooses an interesting way of positioning the role of daily routine in a woman's life:
- She does not encourage girls to use daily makeup if they do not feel the need or desire.
- In her opinion, women should experiment with different techniques and combinations and change, but only at their own wish.
- According to Rihanna, makeup should not be a test or a reason for complexes for women. The creative process must be fun and give you an excellent mood.
Critics believe this approach allowed the corporation to win many fans. It is worth noting that the celebrity positions as a company that cares for nature because all products are used without testing on animals.
Besides, the foundations line's success was noted in "Time" magazine, where 40 shades of tonal creams were named one of the best inventions of 2017. It made the company even more famous among the audience.
You can order high-quality cosmetics from the Fenty Beauty brand on the pages of the MAKEUP online store catalog. We guarantee favorable prices and save you time with fast delivery. You can receive your parcel in any state of America as quickly as possible.
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