Japanese Cosmetics

Asian skincare and makeup trends have become popular worldwide in recent years. They give customers a new vision of charm and offer products with unique effects. Korean items were pioneers in the Western market and had huge success. This opened opportunities for Japanese cosmetics to gain global popularity as well. 

Products from the Land of the Rising Sun

J-beauty aims to achieve the “mochi skin” effect, which means that your face has to be hydrated, soft, and even. The formulas of Japanese cosmetics are based on natural ingredients that give a gentle effect. These are some common components of oriental items:

• Green tea is a botanical ingredient that helps cleanse the skin and even its tone. 
• Silk protein works great for dealing with pigmentation and smoothing the derma. 
• Persimmon is an effective plant-based deodorizer. 
• Cherry blossom suits an aging complexion, as it slows the appearance of fine lines and wrinkles. 
• Rice bran has exfoliating and moisturizing properties and reduces the signs of aging.
• Seaweed is a natural hydrating agent that provides a long-lasting effect. 

Those more interested in the Asian skincare approach can follow a typical Japanese cosmetics routine. It is also multilayer like the Korean one but consists only of 5 steps: cleanser, lotion or essence, serum, cream or emulsion, and sunscreen.

Uniqueness of Japanese cosmetics

Their philosophy revolves upon using natural products and being gentle on your skin. People in Japan are concerned about the sun's effect on their derma. That’s why they always use an SPF with a high protection level. These formulas aim to provide an even, clear complexion with no signs of acne or dark spots. But they rather do it gradually and slowly without traumatizing or irritating your derma.

Japan has centuries-old traditions of makeup and skincare. Their scientists have a lot of practical and theoretical knowledge. This all contributes to the development of efficient and high-quality formulas. 

Differences between J-beauty and K-beauty

These two routines are often misconstrued, which causes difficulties in selecting the right items. Despite both of them having Asian routes and similar philosophies, these concepts have many differences. Korean formulas aim at achieving a “glass skin” effect. It means that the face should look plump, luminous, moisturized, and dewy. Products from Japan settle for a more matte complexion. 

Korean routine includes from 7 to 13 steps and requires many more items. On the other hand, J-beauty needs fewer products for their 5-step procedure. Hence, K-beauty formulas are less concentrated. They often go to mass production and have already become a global tendency. On the other hand, Japanese cosmetics offer something more unique. 

Browse the wide selection of items in the MAKEUP online store. You can buy Japanese cosmetics from famous brands for reasonable prices on our website. We also offer convenient delivery options in the United States of America.